MAUD

As you can already tell, we are doing things a bit differently this year. We are opening the curtains to reveal a lot more about ourselves and the story of our brand. This was never part of the original plan when we started this project because we wanted the work to do all the talking. However, over the past year we have come to understand that our work is an extension of ourselves, and it is hard to understand the work without understanding the creators. As a result, you guys can expect weekly articles like this one that dive deep into our creative processes, outlooks on art and reasons as to why things are as they are. A lot of it will remain difficult to understand because it is hard to articulate thoughts that are so deep implanted in your head that you don’t know where they originally came from. But we will try our best and hope to make sense of the method behind the madness at least a little bit.

With these: “Inconsistencies in print are to be looked at as differentiating details to one-of-a-kind pieces rather than imperfections. St Ghost, Vitalize and Music Works are the three hoodies that we initially launched Maud within November 2020. They are special because they are printed through an experimental screen-printing process that leads to the paint distorting in random ways every time. The prints on these hoodies also slightly glow in the dark after it has been charged up for a bit in a bright room. The glow pattern is also randomly distorted across the print. These are some of the most loved and sought-after hoodies of ours because everyone’s unique to them. However, each of them takes a lot of time, elbow grease and care to print. They are going to be available until we either run out of hoodies to print on, or run out of energy to do it, whichever comes first. Please note that these are all made to order and have a processing time of 20-30 days.